The Sound of Success: How Xeric Tan Shapes the Sound of Iconic Brands
Xeric Tan is a dedicated composer, producer, and arranger whose journey through music is as eclectic as it is inspiring. Beginning his artistic path at St. Scholastica’s College as a violin major, Xeric trained under the celebrated Dr. Gilopez Kabayao, gaining a solid classical foundation. His dedication to mastery led him to teach violin in Singapore in 2012, where he enriched students’ lives with his passion for music. In addition, Xeric studied K-Pop music production at Sejong University in Seoul, South Korea, where one of his tracks was selected to be presented to a K-Pop group.
In 2015, Xeric’s talents took center stage at Hong Kong Disneyland, where he mesmerized audiences as a multi-instrumentalist, performing as a guitarist, violinist, and pianist. This immersive experience across various musical roles fueled his versatility and deepened his understanding of performance art.
Since joining LoudBox Studios in 2018, Xeric has established himself as a cornerstone in the advertising music scene. His works have left an indelible mark, blending creativity and technical precision to craft unforgettable soundtracks for brands and campaigns. Notably, he was a co-arranger for DITO Telecommunications' acclaimed campaign, “Galing DITO,” which earned a spot as a finalist in the prestigious 2022 4As Kidlat Awards.
Xeric’s musical repertoire is as diverse as his journey, spanning genres such as:
- Emotional and Cinematic (Epic Orchestral, Inspirational)
- Jazz (Big Band Jazz, Smooth Jazz, Fusion)
- Pop (Mainstream, Indie Pop, K-Pop)
- Classical Music (Baroque, Romantic, Contemporary Classical, and more)
- Traditional Filipino Music (Kundiman, Harana)
- Electronic (Chill/Lo-Fi, Ambient Electronica)
- Latin and World Music (Reggaeton, Salsa)
His career is adorned with collaborations with artists such as SB19, BINI, Alamat, and Sarah G, and contributions to major brands such as McDonald's, Jollibee, Milo, Lazada, and GCash. Beyond his professional accomplishments, Xeric remains passionate about pushing the boundaries of music production. He believes in the power of exploration, encouraging others to “listen widely and practice tirelessly.”
Xeric’s technical arsenal includes Logic Pro X, Serum, and Splice, while his creative approach incorporates unconventional techniques, such as building songs around intricate beats that evolve into lush melodies. His unique vision and dedication make him a transformative force in modern music.
From classical beginnings to crafting sounds that define brands, Xeric Tan’s journey is a testament to artistry, adaptability, and an unrelenting love for music.
TOP 30 Works
- All day, may McSavers Sulit-Busog Meals!
- Tara, Summer Na. I-GCash Mo!
- DITO sa Puso Ko | DITO Telecommunity
- Galing DITO Music Video | DITO Telecommunity #GalingDITO
- Mimiyuuuh and SB19 - #NasaLazadaYan (Official Music Video)
- We wish you a Merry GCash!
- Let’s Fly Every Juan!
- BDO is Alden’s Ideal Partner | Always finding ways for you
- BEAR BRAND Batang Matibay 2020 Awards | Myco | Nestle PH
- Swap GBs on 'Mo Creds, Fam!
- Mabuhay ang Pusong Pinoy!
- Ya Ready to Go for Mo? #ThatsMoLikeIt
- BEAR BRAND Batang Matibay 2019 Awards | Pauline | Nestle PH
- Nakanamnam Music Video | Alaska Creamy Chicken and Creamy Beef Evap
- Flying Somewhere? Get Roaming Data with NEW GOMO Roam!
- Nadine Got GOMO
- I Choose Mojito Full Song
- Love your body, be #ProEveryBODY | Dutch Mill ProYo x NADINE
- Chicken McDo? NICE!
- Jollibee Cheesy Yumburger: Cheesiest, Beefiest, Best-Tasting!
- Get ‘Mo Than Data. Get ‘Mo Creds. Only on GOMO!
- Turn your #SummerPigilToGigil with Grab!
- Walang Makakapigil sa KGGL Nation!
- Anong Atin? Chicken McDo! - 356,944 views - Watch here
- Ready for School? Mag MILO® Everyday!
- Downy Garden Bloom TV Ad Q4 2023-2024 30s (Philippines)
- Sue Ramirez - GSM Blue TVC 2021
- Sunsilk Anti-Dandruff: Shake and Slide!
- Alaska Crema with Alex Gonzaga TVC 2019 60's
- Mix 4: Strawberry Yo! - San Mig Hard Seltzer Playmix